It was our first attendance at Empack Brussels 2015.
The fair is organized by Easyfairs. This year, it has been located at Mechelen following a last minute rescheduling due to maximum security alert in Brussels where it was initially scheduled for last week.
The presentations of today were focused on Pharma. Most of them are done in dutch without translation. That reflects the audience which is (according the exhibition’s data from 2014) 68% dutch speaker.
Most of Exhibitors in the exhibition are packaging or packaging equipment companies with large application in the food industry. Few have also applications in healthcare or other sectors. Speech is focus for Belgium market even so some companies in the fair came with representatives for France, German and BeNeLux markets.
Some designers are also present.
One fourth of the space is focused on packaging innovation where specific conferences are presented.
The fair is largely focusing on food packaging along the supply chain with actors from equipment, secondary and tertiary packaging, and some from primary packaging and designers. The pharma business is very marginal with few companies proposing testing equipment or tracing features.
The corner on packaging innovation is a nice one. You can see some creativity and there are also exhibition of some packaging awarded.
The chosen location was convenient for most of the visitors. Inside the fair, large space at the was allowing good motion and enough space to discuss with exhibitors.
The organisation was doing well, especially with a rescheduling within less than a week.